Chris has held a number of senior managerial roles within the ingredient space that supports the food, beverage, nutraceutical and personal care - consumer product good channels.  He has shown he is adept at growing sales and appreciably increasing awareness of a range of ingredients such as omega-3’s, Vitamin K2 and a range of bioactives such as cannabinoids. He appreciates the challenge of helping his customers extend their brand-reach by adding relevance to the ingredients they work with and fostering effective relationships with all key industry stakeholders and influencers that are vital to help mature the market.

As a Master of Human Nutrition and Dietetics, he has successfully bridged his interest in the biochemical impacts of nutrition and plant-based compounds with commercial oversights of global sales, marketing and public relations tactics and is excited to continue to help provide the market with this success.